90 mins

Design for change: Graphic design for human rights

Small Media
These days there are very few aspects of running a successful human rights organisation or campaign that don't require design skills to help promote your brand and get your message across. Learn the basics of how to create effective graphic designs on your own!
About this course:
Designing something that stands out for all the right reasons and also helps your organisation get their message across isn't easy if you don't have design skills or access to a graphic designer. In this course you'll learn about the basic building blocks used to create a graphic design project, how to write a design brief and how to implement the graphic design process either by yourself or through hiring a designer. As you learn more about the design process, you'll also learn how one human rights organisation uses graphic design to effectively communicate their message by analysing their brand design decisions in more detail.
What do I learn:
We will be using a free online graphic design program to create a digital e-card about your organisation to be shared across social media, learning about the various building blocks of graphic design as we work through this project.
What do I need to know:
All you need to know is basic computer and and internet knowledge, and you are set!


Stefanie Posavec

Stefanie works as a graphic designer with a focus on data-related design, with work ranging from data visualisation and information design to commissioned data art for a variety of clients such as Facebook, Penguin, Information is Beautiful, BBC and WIRED UK. Her work has been commissioned and exhibited internationally at major galleries.

1.1 Introduction to course
1.2 Introduction to graphic design
1.3 What makes a design successful?
1.4 Quiz: Graphic Design
2.1 Introduction
2.2 Writing a graphic design brief
2.3 The graphic design process
2.4 Quiz: briefing and design process
3.1 The big four
4.1 What is typography?
4.2 Basic typeface components
4.3 The basics of choosing typefaces
4.4 Working with dual languages
4.5 Quiz: Typography
4.6 Finding and purchasing typefaces
4.7 Making your own ecard: Setup & Type
5.1 Introduction
5.2 Making your own ecard: Thinking about layout
6.1 What are graphic elements?
6.2 Quiz: Communicating Emotion
6.3 Making your own ecard: Adding a graphic form
7.1 Introduction
7.2 Different colour spaces
7.3 Selecting the right colours for your project
7.4 Make your own colour palette
7.5 Making your own ecard: Thinking about colour
8.1 Making your own ecard: Downloading and publishing
9.1 Wrap-up video

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