Advocacy
40 mins
Developing SMART Goals for Successful Strategies
- Abstract:
- Successful advocacy strategists set goals. Donors demand them. But not all goals are equal in getting you where you want to be. Improve your effectiveness by learning the different types of goals and how to make them SMART with this course by the digital media and advocacy experts at Social Media Exchange.
- About this course:
- Doing advocacy can be disorienting. Decisions and distractions await at every turn. That’s why to gauge their progress, successful strategists set SMART goals.
- What do I learn:
- We’ll begin this course with a clear case for goal-setting. Then, we’ll dive deeply into the five aspects of SMART goals and learn how to connect them to your desired outputs, outcomes, influence, and impact. Finally, we’ll practice recognizing SMART goals and we’ll provide you with resources to guide you as you write your own.
- What do I need to know:
- Some familiarity with advocacy planning, project management, or campaigns is helpful, but not required.
Trainers
Jessica Dheere
Jessica Dheere founded and co-directs SMEX, where she spends much of her time writing proposals for media development and Internet policy programs. She developed her goal-setting skills as managing editor of magazines, where the main goal was to get to press on time. Jessica has a master’s degree in media studies.
- 1.1 Introduction to the Course1.2 Strategic Building Blocks: Goals and Objectives1.3 Relating Goals and Objectives: Visions and Missions1.4 What is a goal?1.5 Making Goals Achievable1.6 Setting Goals as a Group1.7 Cascading Goals and Objectives1.8 Setting Clear Goals Now Makes Everything Downstream Easier
- 2.1 What is a SMART Goal?2.2 Defining SMART Goals2.3 Developing Specific Goals2.4 Developing Measurable Goals2.5 Quiz: Measurable Goal2.6 Developing Attainable Goals2.7 Developing Relevant Goals2.8 Case Study: UN Video2.9 Quiz: UN Video2.10 Developing relevant goals part 22.11 Developing Time-Bound Goals2.12 Examples of SMART goals
- 3.1 Flip Your Perspective3.2 What are Your Expected Outputs and Outcomes?3.3 What are Your Indicators and What Do They Tell You?3.4 Quiz: Indicators
- 4.1 Mamnou3! Case Study4.2 Quiz: Mamnou3!
- 5.1 Developing your own SMART Goals5.2 Turn Your SMART Goal into a SMART Strategy5.3 Develop Your Monitoring and Evaluation Plan
- 6.1 Course Wrap Up
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