This course will give you an overview of how you can bring “people power” into your next campaign or project. It will build up your knowledge of core terminology, like ‘engagement’, ‘organising’, ‘volunteering’, and more. You’ll also learn from case studies how ‘people power’ has increased the size and success of campaigns over the years.

How to create ‘People Powered’ Campaigns

Tracy Frauzel

@mobilisationlab

Introduction to the course

History: Greenpeace and the ‘people powered’ model

Six key concepts

Quiz: 'People power' and engagement

What is People Power?

10 ways to change the world

Types of pressure

Quiz: Types of pressure

10 Types of People Power

Raising awareness

Volunteering and donating

Other routes to change

Case study: Turkey

Quiz: Types of people power quiz

Types of People Power: Raising Awareness and Making Change Happen

People powered campaigns

Integrating teams and using the integration toolkit

Working with allies

Telling bigger stories

Case study

Quiz: Greenpeace case study

Engagement

Depth and breadth

The engagement pyramid: Actual and optimal pyramid

Quiz: Engagement pyramid

Organising and mobilising

Why volunteer?

Types of volunteers

Quiz: Volunteers quiz

Volunteers

Taking the lid off

Six elements of open campaigns

Quiz: Open campaigns quiz

Opening up campaigns

Wrap up video

Conclusion

Greenpeace Mob Lab

<p>The Mobilisation Lab provides the global Greenpeace organization and its allies a dynamic, forward-looking space to envision, test, and roll out creative new means of inspiring larger networks of leaders and people around the world to break through and win on threats to people and the planet.</p>

@Greenpeace

Partner

Greenpeace Mob Lab

Courses

How to create ‘People Powered’ Campaigns

How to create ‘People Powered’ Campaigns

Are you interested in becoming a trainer?