Social Media
60 mins
Social media strategy on a shoestring (Part 1)
- Abstract:
- Social media campaigns help us do things, like raise awareness or money, that help us reach greater advocacy goals. Learn how to plan and execute a social media strategy for your favourite issue or organisation in this course led by the team at Social Media Exchange.
- About this course:
- Social media tools and tactics are now essential to all advocacy. They support broader advocacy campaigns by amplifying their reach. But with these new approaches come new challenges, such as deciding who to speak to and over which channels.. You’ll learn the key steps to developing a social media strategy, including setting goals and metrics, crafting messages, choosing appropriate channels, and identifying appropriate indicators to monitor your progress.
- What do I learn:
- You’ll learn to develop a social media strategy to engage supporters and connect online activity to meaningful, measurable change. You’ll also become familiar with social media tactics from around the world as you practice your new skills in real-time and brainstorm your own social media campaign.
- What do I need to know:
- Some familiarity with advocacy planning, project management, or campaigns is helpful, but not required.
Trainers
Jessica Dheere
Jessica Dheere founded and co-directs SMEX, where she spends much of her time writing proposals for media development and Internet policy programs. She developed her goal-setting skills as managing editor of magazines, where the main goal was to get to press on time. Jessica has a master’s degree in media studies.
- 1.1 Introduction to the Course1.2 What is Social Media Strategy?1.3 Why Create a Social Media Strategy?1.4 How to create a social media strategy in 5 steps
- 2.1 Align social media with objectives2.2 What do you want to achieve?2.3 A goal setting scenario2.4 Exercise: Set up social media goals
- 3.1 Know your audience3.2 Build a base3.3 Extend your reach3.4 Scan social analytics3.5 Advanced audience development
- 4.1 Match channels to audiences4.2 How social networks differ
- 5.1 The goal of a content strategy5.2 Brainstorming for your campaign5.3 Starting a conversation on social media5.4 Editorial calendar: Scheduling content5.5 Exercise - Create an Editorial Calendar
- 6.1 Why metrics matter6.2 Metrics by platform6.3 Exercise - Create a social media report
- 7.1 Strategize for Impact
Related courses
60 mins
Social Media
Social media production on a shoestring (Part 2)
SMEX60 mins
Social Media
Social media production on a shoestring (Part 2)
SMEX
40 mins
APC40 mins
APC
Suggested reading
Blog
Building Capacity for Monitoring & Documenting Human Rights Violations
The purpose of this assessment is to evaluate the efficacy of strategies used by HRPs/HRMOs for communicating during blackouts. The goal of this project envisages to see a ZimbabweanCivilSociety that is prepared to document and monitor human rights violations without hiccups during internet shutdowns.
Blog
Advocacy Assembly Internet Shutdown Academy: Creative Strategies to Fight Back
Internet shutdowns are occurring increasingly globally, posing significant threats to freedom of expression, access to information & economic growth. These shutdowns manifest in various forms through different technical measures & are implemented by governments in various circumstances. Responding to this threat of internet shutdowns, Advocacy Assembly designed the Internet Shutdown Academy, a set of 10 full online courses in 7 languages!
Blog
Evaluating the Efficacy of State-Imposed Telecom Shutdowns in Northwest Nigeria
This article casts doubt on the shutdowns' effectiveness in curbing banditry, exposing alternative explanations for any temporary decrease in attacks. It questions the legitimacy of justifying these shutdowns as effective counter-terrorism measures, advocating for alternative approaches that prioritize community engagement, human rights, and development initiatives to address the root causes of insecurity and foster lasting peace in Northwestern Nigeria and Nigeria at large.
Blog
Impact of the Twitter Ban in Nigeria
This post is a research study on the impact of the Twitter ban in Nigeria on Human Rights Monitoring, Advocacy and Creativity. Read more.
Blog
Four Free Toolkits to Fight Internet Shutdowns
Let’s tell you a little bit more about each toolkit!
Blog
The Impact of Internet Disruptions on Farmers in Nigeria
In Nigeria’s Northwestern Sokoto State, farm workers grapple with geopolitical challenges, shifting climate realities, and economic turbulence. However, they now face a new, growing threat: a troubling rise in internet disruptions, which threatens their ability to work in an increasingly digitally connected world. Read more.