Social Media
60 mins
Social media production on a shoestring (Part 2)
- Abstract:
- Social media campaigns support larger advocacy goals and connect online activity to offline action. Learn how to make your campaigns come to life with engaging content and a production plan led by the team at Social Media Exchange.
- About this course:
- Social media networks, such as Twitter and Facebook, are now essential to all advocacy campaigns. But using them to achieve your goals isn’t always as straightforward as you might expect. Social media managers must know how to produce and plan great content that stays on message and on goal to realise real-world impact. You’ll learn content fundamentals, best practices, and top tactics for running social media campaigns on a daily basis.
- What do I learn:
- You’ll learn how to transform your social media strategy into engaging live content on a daily or weekly production cycle that you can monitor for measurable impact. With our best practices, you’ll learn how to build and grow your followers and to coordinate social media strategies among small teams, with minimal resources. Our interactive exercises will cement your understanding of social media production and prepare you to launch your best campaign yet.
- What do I need to know:
- Prior to completing this course, consider taking Social Media Strategy on a Shoestring, another course by SMEX. Some familiarity with social media, advocacy planning, project management, or campaigns is helpful, but not required.
Trainers
Mohamad Najem
Mohamad Najem co-founded and co-directs Social Media Exchange (SMEX). He focuses on integrating digital rights into Internet policy and governance through research, writing, and online campaigns. He has delivered dozens of digital media and advocacy workshops in Lebanon and throughout the Arab region.
- 1.1 Introduction to the course1.2 Make static content consistent1.3 Newsfeed posts: Format, function and feel1.4 Quiz - Which post would you click?
- 2.1 Best practices for social media copy2.2 Best practices for social images2.3 Best practices for social video2.4 Best practices for timing social media2.5 Tips for avoiding social media fails2.6 Quiz - UN Women’s #HeForShe Campaign2.7 Exercise - Create a Social Media Campaign
- 3.1 Scheduling tools3.2 Tools for creating a shared social media posting plan3.3 Team collaboration
- 4.1 Develop a sense of community4.2 Develop social listening habits4.3 Set up Google alerts4.4 Stay up to date with Feedly4.5 Create Twitter lists4.6 Exercise - Set up your listening posts
- 5.1 Proving social media ROI5.2 Social media reporting on a shoestring5.3 Exercise - Set up social media tracking tools for your campaign
- 6.1 Produce like a pro
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