Advocacy
40 mins
Campaign Comms I: Changing attitudes, hearts and minds
- Abstract:
- This course sets some basic principles of CAMPAIGNS COMMUNICATION. It explores how you can influence the attitude of people so that they move closer towards your world vision. Or to put it another way- how we can change hearts and minds.
- About this course:
- This course focuses on how to build effective messages to change attitudes. It will not touch upon how and where these messages can be delivered, so it does not include media and social media planning strategies, written and oral expression techniques, etc. Again, we will try to develop these in other courses.
- What do I learn:
- The course will take you through a learning journey and give you insights into the ways hearts and minds can be influenced in campaigning, using strategic thinking, planning and building your skills. This isn’t your everyday e-learning course, as we take you beyond building upon your skills to gearing you up to roll out a stronger and more impactful campaign that changes hearts and minds.
- What do I need to know:
- This course is for people who want to learn campaigning communications and how to develop it to deliver their own sexual and Gender Diversities campaigns and strategies.
Trainers
Joel Bedos
Joel is one of the main driving forces behind the SOGI campaign resource hub on public campaigning. He currently sits on the board of the organisation that set up the International Day Against Homophobia, Transphobia and Biphobia in 2004. Joel has developed the SOGI campaign project out of his years of experience on campaigning on LGBTI issues, but also before, as he has worked 20 years for various NGOs working on international solidarity.
- 1.1 Introduction to the course1.2 Introduction to hearts and minds course1.3 Quiz: Identify various campaign types1.4 Focusing on attitude change campaigns
- 2.1 What are attitudes?2.2 What shapes attitudes?2.3 What are social norms?2.4 Quiz: What shapes attitudes2.5 How do values shape attitudes?2.6 Understanding the movable middle2.7 What have we learned?
- 3.1 Do I know what I want? Researching attitudes3.2 Finding out what people think or feel3.3 How to research attitudes3.4 What is quantitative research?3.5 Useful guidelines for quantitative research3.6 What is qualitative research?3.7 Benefits of qualitative research3.8 Qualitative research quiz3.9 Focus groups and in-depth interviews3.10 Researching your audience
- 4.1 How can I trigger my target group?4.2 The case for research4.3 Identifying and mapping values4.4 Haidt's Theory of moral foundation4.5 Classifying values4.6 Case studies: Researching the values of your target groups
- 5.1 Wrap up video
Related courses
CUNY Brooklyn College
90 mins
CUNY Brooklyn College
40 mins
Greenpeace Mob Lab40 mins
Greenpeace Mob Lab
Suggested reading
Blog
Building Capacity for Monitoring & Documenting Human Rights Violations
The purpose of this assessment is to evaluate the efficacy of strategies used by HRPs/HRMOs for communicating during blackouts. The goal of this project envisages to see a ZimbabweanCivilSociety that is prepared to document and monitor human rights violations without hiccups during internet shutdowns.
Blog
Advocacy Assembly Internet Shutdown Academy: Creative Strategies to Fight Back
Internet shutdowns are occurring increasingly globally, posing significant threats to freedom of expression, access to information & economic growth. These shutdowns manifest in various forms through different technical measures & are implemented by governments in various circumstances. Responding to this threat of internet shutdowns, Advocacy Assembly designed the Internet Shutdown Academy, a set of 10 full online courses in 7 languages!
Blog
Evaluating the Efficacy of State-Imposed Telecom Shutdowns in Northwest Nigeria
This article casts doubt on the shutdowns' effectiveness in curbing banditry, exposing alternative explanations for any temporary decrease in attacks. It questions the legitimacy of justifying these shutdowns as effective counter-terrorism measures, advocating for alternative approaches that prioritize community engagement, human rights, and development initiatives to address the root causes of insecurity and foster lasting peace in Northwestern Nigeria and Nigeria at large.
Blog
Impact of the Twitter Ban in Nigeria
This post is a research study on the impact of the Twitter ban in Nigeria on Human Rights Monitoring, Advocacy and Creativity. Read more.
Blog
Four Free Toolkits to Fight Internet Shutdowns
Let’s tell you a little bit more about each toolkit!
Blog
The Impact of Internet Disruptions on Farmers in Nigeria
In Nigeria’s Northwestern Sokoto State, farm workers grapple with geopolitical challenges, shifting climate realities, and economic turbulence. However, they now face a new, growing threat: a troubling rise in internet disruptions, which threatens their ability to work in an increasingly digitally connected world. Read more.