Advocacy
40 mins
Campaign Comms II: Framing your campaign
- Abstract:
- This course sets some basic principles of Campaign Communications. It explores how you can influence the attitude of people so that they move closer towards your world vision. Or to put it another way- how we can change hearts and minds.
- About this course:
- This course focuses on how to frame your campaign message so that it will achieve the objectives that you have learnt to build in the previous course: Campaign Comms I.
- What do I learn:
- The course will help you to choose the main elements of your communication: which values you will focus on, what messengers will carry your message, what metaphors will help you explain your message, and in what tone you will deliver it.
- What do I need to know:
- This course is for people who are already clear on the objectives of their campaign and who now need to develop effective messages.
Trainers
Joel Bedos
Joel is one of the main driving forces behind the SOGI campaign resource hub on public campaigning. He currently sits on the board of the organisation that set up the International Day Against Homophobia, Transphobia and Biphobia in 2004. Joel has developed the SOGI campaign project out of his years of experience on campaigning on LGBTI issues, but also before, as he has worked 20 years for various NGOs working on international solidarity.
- 1.1 Introduction to the course1.2 How can I use values to frame my comms?1.3 Mobilising values for SOGI Campaigns1.4 Care in campaigning1.5 Fairness in campaigning1.6 Liberty in campaigning1.7 Loyalty in campaigning1.8 Authority in campaigning1.9 Sanctity in campaigning1.10 Family values in campaigning1.11 Case study: Using the value of National Pride...Or not!1.12 Flex your Values Analysis Skills on your opponents1.13 Using values to frame communications
- 2.1 How can I use metaphors, messages and tone to frame my comms?2.2 Metaphors in LGBTI Campaigning2.3 Food metaphors2.4 Armenian apples2.5 Framing with messages2.6 Case Study: Preaching across the divide in Poland2.7 Case study: Freedom to marry2.8 Case study: Leveraging hyper-masculinity in Macedonia2.9 Framing with tone2.10 Shades of tone
- 3.1 Wrap up video
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