3 ways to persuade your audience with podcasting

Jan. 13, 2020

More and more activists and campaigners are turning to podcasting to tell important stories to get the message out about important issues. There are a number of different modes of persuasion podcasters can use to convince an audience to care and act. These include ethos, pathos and logos.

1. Ethos or an ethical argument: For example, this is the ‘right’ thing to do.

2. Pathos or an emotional argument: Making you feel something about the chosen topic - sad, hopeful, etc.

3. Logos or a logical argument: An argument that uses logic to convince you. For example, 1 + 1 must equal 2.

By considering these different methods of persuasion in your production, you can motivate a listener to take action. The action could be listening to your next episode, volunteering, donating money, signing a petition, subscribing to a newsletter, or finding out more out about the topic in your podcast.

Want to learn more about podcasting? Sign up for SOWT’s free course on Audio for Advocacy