Want to boost your chance at success on Instagram? One of the best ways to do that is to start tracking your metrics. Some of the obvious indicators include likes, comments along with the number of followers gained. But another good way to dig deeper into your Instagram Analytics is to start looking at other indicators, like click throughs, timing and your engagement. We take a look at how to examine those below!
It’s all about the clicks
Let’s face it, clicks matter. One of the easiest ways to see if people are clicking on your Instagram profile link is to use a shortened URL like Bit.ly. If people are clicking through, great! If they aren’t, something needs to be fixed. You can also track clicks in Google Analytics.
Timing is everything
When is best to post on Instagram? This is the one question social media producers grapple with. And the answer is different for every brand. Simply Measured and Iconosquare are the two social analytics tools that can show when you are gaining traction amongst your audience. Maybe your audience is more likely to like and comment on your posts on Tuesday at lunch time or perhaps Thursday night during the commute home. Based on this information, you want to time your posts and see when engagement is happening and when it is not.
Speaking of engagement, let’s talk a bit about why you may want to look closer at this metric. Instead of just worrying about the number of comments and likes, why not take it a step further and find out what percentage of followers engage with your Instagram posts. You can calculate this by dividing the number of likes and comments by your follower count.