This course offers an introduction to internet shutdowns, including an overview of the shutdown problem and examples of different ways governments shut down the internet and other communications channels. It will examine how internet shutdowns exacerbate human rights abuses and interfere with democratic processes. The course looks into who is fighting back and multi-stakeholder advocacy strategies used by the global #KeepItOn coalition to end internet shutdowns.

Introduction to Internet Shutdowns

Advocating and Campaigning Against Internet Shutdowns

#KeepItOn Campaign Manager, Access Now

Felicia Anthonio

@FelAnthonio

Introduction to the course

The facts on internet shutdowns

How internet shutdowns harm human rights?

Quiz - The basics of internet shutdowns

History of internet shutdowns - From Egypt to Myanmar

Defining internet shutdowns (#KeepItOn definition)

Technical means to shutdown the internet

Quiz - Am I experiencing an internet shutdown

What are internet shutdowns?

Why internet shutdowns are a barrier to elections

Civil unrest, protests and shutdowns

What activists need to know

Case study - Susan Mwape, Common Cause Zambia Case study

Quiz - activity

Cuba Case Study - Norges Rodríguez, Yucabyte

Internet shutdowns and democracy

Tips for planning for shutdowns during elections and civil unrest

About the #KeepItOn Coalition

Internet shutdown monitoring tools

Liaising with national and International institutions over shutdowns

Why the private sector matters

Advocacy and internet shutdowns

Wrap up video

Course survey

Conclusion

Access Now

Social media campaigns help us do things, like raise awareness or money, that help us reach greater advocacy goals. Learn how to plan and execute a social media strategy for your favourite issue or organisation in this course led by the team at Social Media Exchange.

Developing SMART Goals for Successful Strategies

Social media strategy on a shoestring (Part 1)

Jessica Dheere

@jessdheere

Introduction to the Course

What is Social Media Strategy?

Why Create a Social Media Strategy?

How to create a social media strategy in 5 steps

Social media strategy: What you need to know

Align social media with objectives

What do you want to achieve?

A goal setting scenario

Exercise: Set up social media goals

Defining social media goals

Know your audience

Build a base

Extend your reach

Scan social analytics

Advanced audience development

Develop and define your target audience

Match channels to audiences

How social networks differ

Choose the best social networks

The goal of a content strategy

Brainstorming for your campaign

Starting a conversation on social media

Editorial calendar: Scheduling content

Exercise - Create an Editorial Calendar

Develop a content strategy

Why metrics matter

Metrics by platform

Exercise - Create a social media report

Define metrics for success

Strategize for Impact

SMEX

Social media campaigns support larger advocacy goals and connect online activity to offline action. Learn how to make your campaigns come to life with engaging content and a production plan led by the team at Social Media Exchange.

Social media production on a shoestring (Part 2)

Mohamad Najem

@MoNajem

Make static content consistent

Newsfeed posts: Format, function and feel

Quiz - Which post would you click?

Creating engaging content

Best practices for social media copy

Best practices for social images

Best practices for social video

Best practices for timing social media

Tips for avoiding social media fails

Quiz - UN Women’s #HeForShe Campaign

Exercise - Create a Social Media Campaign

Posting to the Social Media Stream - Best Practices

Scheduling tools

Tools for creating a shared social media posting plan

Team collaboration

Best tools for social media teams

Develop a sense of community

Develop social listening habits

Set up Google alerts

Stay up to date with Feedly

Create Twitter lists

Exercise - Set up your listening posts

Tactics to refine and grow your audience

Proving social media ROI

Social media reporting on a shoestring

Exercise - Set up social media tracking tools for your campaign

Benchmarking success: Social media ROI

Produce like a pro

This course will give you an overview of how gender-based violence happens online, how it affects people, and how you can take action to stop it.

Recognising and Responding to Online Gender-Based Violence

Jan Moolman

@endVAW

Introduction to course

Defining gender-based violence (GBV)

How does gender-based violence manifest itself in online spaces?

Quiz

Introduction

What makes these rights violations a matter of violence against women?

How GBV online affects women’s daily lives

Case study Impact of violence against women - Marta from Colombia

Recognising the gendered nature of GBV and its impacts

International agreements on GBV

International guidelines on business and human rights

International Law and GBV online

Challenges in national legal frameworks

Challenges in corporate policies

Advice on handling challenges

Challenges to addressing GBV

Overview of strategies

The Rights based approach

Campaign case study: Take Back the Tech!

Lobbying

Collaboration on National initiatives

Resisting GBV online

Case study Gender-based violence against women on the campaign trail in Kenya. Part 1

Case study Gender-based violence against women on the campaign trail in Kenya. Part 2

Case study Gender-based violence against women on the campaign trail in Kenya. Part 3

A case study

This course will cover how leading, popular social networks are using big data. We will also share useful tips on how to protect your privacy on these platforms.

Big Data and the Social Networks

Cyber harassment: Concepts and prevention

Jennifer Kanaan

@trendsnutrition

What is big data?

How Facebook is using big data

The Instagram Acquisition and What Does it mean for Big Data

Big data and social networks

The big 3 and big data

Big Data Quiz

The big 3

How is Facebook Messenger turning into a new advertising platform

How is Twitter dealing with big data

Twitter and Facebook

Social Network Privacy

Tips to protect your privacy on social networks

Conclusion and final thoughts on big data

The Institute for War and Peace Reporting

Successful advocacy strategists set goals. Donors demand them. But not all goals are equal in getting you where you want to be. Improve your effectiveness by learning the different types of goals and how to make them SMART with this course by the digital media and advocacy experts at Social Media Exchange.

Courses

Social media strategy on a shoestring (Part 1)

Social media strategy on a shoestring (Part 1)

Social media production on a shoestring (Part 2)

Social media production on a shoestring (Part 2)

Recognising and Responding to Online Gender-Based Violence

Recognising and Responding to Online Gender-Based Violence

Big Data and the Social Networks

Big Data and the Social Networks

Developing SMART Goals for Successful Strategies

Developing SMART Goals for Successful Strategies